The brand “Travelacho” wanted a new face for the branding that could translate to the website e-commerce and the clothing line.

My approach was to do it as doodles that can be done while traveling, as the brand represents the “travel light” and adventure spirit in a bohemian way of sorts.

The result was a very “hand made” and artistic approach that helped Travelacho with a new tone of voice and art direction moving forward.